Home » The Phia Scandal and ‘Cookie Stuffing,’ Explained

The Phia Scandal and ‘Cookie Stuffing,’ Explained

The Phia Scandal and ‘Cookie Stuffing,’ Explained

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The buzzy startup, which has attracted capital from prominent venture-capital firms and a host of celebrity backers, was caught using a hard-to-spot tactic to claim credit for affiliate sales it didn’t earn.