Author: Sheena Butler-Young, Diana Pearl

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The Generation Fashion Forgot

This post was originally published on this site.As fashion brands remain focused on courting younger consumers, BoF’s Sheena Butler-Young and Diana Pearl unpack why the industry may be overlooking one of its most valuable customer groups: the mature shopper.

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A Critical Gut Check for Sportswear

A Critical Gut Check for Sportswear

This post was originally published on this site.The next two weeks will be a bellwether for sportswear as a run of earnings reports are published by some of the industry’s giants.

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